AI traffic to US Amazon listings rose 393% in Q1

Adobe says AI traffic to U.S. retail sites also jumped 269% in March

Author

Sellers Growth
April 28, 2026

Tools & Service Providers for Amazon Sellers

Edition Sponsored by StackInfluence

Amazon Updates of the Week

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too

Adobe says AI traffic to U.S. retail sites also jumped 269% in March, with visitors converting better and generating more revenue than non-AI shoppers.

Read full article

Edition Sponsor of the Week

Get Thousands of Influencers to Buy, Try & Share Your Product - Driving Page #1 Amazon Rankings and Up to 13X More Revenue

Using Stack Influence, top brands like Thrasio, Unilever, and Magic Spoon send products to micro-influencers who purchase, try, and share them with their audiences. This strategy drives real sales, authentic UGC, boosts rankings, and increases revenue by up to 13X - all while lowering ad costs.

See How It Works

Featured Sponsor of the Week

THE POWER OF PREMIUM CONTENT – DELIVERED AT SCALE

Join over 5,000 Amazon native brands who are leveraging external traffic thanks to MaverickX. They have driven billions in sales thanks to their performance-driven tech. The best part? Everything is tracked. Reach out to MaverickX today and achieve the impossible this Christmas season and beyond.

Reach out today and get $100 off for your first invoice!

Paid Ads, Conversion and Revenue Optimization

Sponsored Brands Video Driving Higher CTR

Video ads embedded in search are outperforming static formats in many US categories. Launch 1 Sponsored Brands Video campaign on your best SKU.

See Video Ad Strategy

PPC Structure Is Still the Biggest Profit Lever

Loose campaign structures continue to inflate ACoS and reduce control. Break campaigns into tight keyword clusters for better control.

Optimize PPC Structure

Impactful eCommerce & Market Trends

Ads Are Now Required for Visibility in Most Categories

Top search results are increasingly dominated by ads, reducing organic exposure.

See PPC Trend Analysis

AI Is Changing How US Consumers Discover Products

Shoppers are shifting from keyword search to question-based discovery, driven by AI systems.

Understand AI Commerce Shift

Tools & Service Providers of the Week

Your competitors are not slowing down

While some sellers cut spend to “stabilize,” others:
- Increase ad bids
- Lock in inventory early
- Prep for Prime Day now
- Take category share

Access to capital decides which side you’re on.
Wayflyer → funding in as little as 24 hours.

Check eligibility today

Build your Shopify store with Instant—the intuitive store builder trusted by top DTC brands.

Imagine creating a page that boosts sales—in minutes. That’s Instant. Our builder makes it easy to design Shopify pages that look great and convert even better. Design anything you need, from your homepage to PDPs or sections to enhance your Shopify theme. It's built for merchants like you.

Try Instant for free

This Week’s Execution Move

Amazon didn’t announce a major change.

But the system is shifting toward:

  • AI-driven discovery

  • conversion-weighted ranking

  • ad-dominated visibility

And those who adapt early capture the upside.

That’s the edge SellersGrowth is built for.

Thanks for reading
SellersGrowth delivers the insights that keep you ahead of competitors and closer to revenue. Forward this to another seller in your network and stay tuned for next Monday’s edition!